A number of consumers went to Twitter on Monday to express their anger after Nike picked Colin Kaepernick as the face of their “Just Do It” campaign.
Many of the consumers even burn some Nike stuffs just to show ther deep rage towards the sports apparel company. The Nike consumers are apparenty mad that Nike still picked Kaepernick as endorser despite the many controversies he is involved with especialy with his bold political stance.
Sources say, before Nike sign Kaepernick the company is aware of the huge risk they will get with their latest move. Nike presumably chose this path because it decided it wanted to be on the right side of history.
Because being on the right side of history is good business.
Muhammad Ali was reviled by many in his time for political stances that included boycotting the Vietnam War. He died an American hero.