For some years, many of us have already begun to worry about the type of garments we add to our wardrobe, and beyond the design or style, what worries us is that those that arrive in our closet are ecofriendly.
And believe it or not, the Tommy Hilfiger brand joins our cause, having launched its first denim line made with 100 percent recycled materials.
How do they do it?
The company was commissioned to carry out a production technique in which it mixes cotton residues from textile factories and bedding from the hotel industry, in addition to recycled threads obtained from disposable PET plastic bottles and added elasticity with the elastic fabric of recycled rubbers. On the other hand, the washing of the fabric is carried out with laser machines, thus avoiding waste and contamination of the water.
A responsible and committed company
The intention to create this line of jeans and denim jackets with 100 percent recyclable materials is for Tommy Jeans, a firm commitment not only with the planet, but with future generations.
We have a responsibility to future generations to manufacturing products in a smarter way to protect our environment. Starting with how we design and produce our denim styles, we want to inspire consumers to make sustainable changes.
It is a great step in the textile and fashion industry
Previously the percentage recycled in the textile industry was 30 percent, but now Tommy Jeans shows that it is possible to do more, not only for fashion but also for the planet.
Ready to try new clothes?
The end result of production and innovation is a complete line that ranges from the Trucker jacket – which is a cropped denim jacket -, the Katie jeans for women and the Rey jeans for men, with a value of 115 euros, and can be purchased at the online store or physical stores.