Rumors about Victoria’s Secret’s concert cancelation have spread throughout the internet for a long time, but it’s official: the angels say goodbye to the catwalk.
The event has been held annually since 1995 but, 24 years later, the brand is at its worst due to its growing unpopularity and the low television rating that reached its most economical figures in 2018, with 3 million viewers, in 2001 they reached 12 million.
The end of an era
Stuart B. Burgdoerfer, executive vice president of L Brands – a company to which the lingerie brand belongs – convened a press conference last Thursday to announce the cancellation of the show due to developments in its marketing strategy, and because the Show had little effect on sales. So they decided to cancel the show as they will think of something else to promote their brand.
”We will keep in touch with our customers, although there will be nothing similar in magnitude to our shows.” —Stuart B. Burgdoerfer
Victoria’s Secret closed the doors to their annual show
For a long time, the event was considered one of the most important to pop culture, but this has changed with time.
The role models are evolving, and the lingerie brand has taken a few steps on this issue. Only in August and October 2019, the company hired its first large-size model and the first transgender model. But the change is so slow that the public prefers to bet on collections like Savage X Fenty, from Rihanna, which incorporates women of plus size and people of non-binary gender, who do not perceive themselves as male or female and can be identified with a third gender or with none.